Macrosoft offers web analytics services using the industry leading Omniture platform. Key features of Omniture include:

• Reporting of key performance metrics on one integrated platform
• Customizable dashboards
• Capability for reporting leads and sales from one integrated source
• Multi channel data integration for a comprehensive view of a campaign
  across all media channels
• Extensive creative testing and site optimization capabilities
  

Our Certified Omniture Implementation Specialists and our Data and Analytics Group work together to offer a unique solution. Key aspects of the implementation process include:

• An upfront needs assessment performed by our Data and Analytics
  Group consisting of interviews with key stakeholders in the organization.
• Identifying the KPI’s and other important performance metrics and
  creating the relevant customized reports and dashboards within
  Omniture for easy viewing.
• Automated Tagging using Macrosoft’s proprietary tagging software
  cuts down on time and implementation costs.
• Once the implementation is complete, our Omniture Data specialists
  are available on an ongoing basis to support your internal data
  and analytics efforts.
  

Macrosoft offers implementation services and data and analytics support for the following Omniture Suites:

• Search Center
• Site Catalyst
• Discover
• Genesis
• Offermatica
• Touch Clarity