by Ed Sable March 11th, 2014 0 comments
Whether you’re just launched your web development services business or you’ve been in the game for a while, you know how difficult it can be to attract web design clients.
It seems as though there are thousands of competitors out there, and you can’t seem to get potential clients to choose you over anyone else.
But don’t worry – here are three things you can do right now to start attracting more clients to your web development services business and increase your bottom line.
1. Package Services as Products
Often, potential customers are nervous about spending money on web development services because they don’t understand the costs. They can’t see prices on a website anywhere and automatically assume the developer is over their price range.
One way to combat this is to create products for sale. Since a product has a specific price, people can look at it and understand immediately what they get for their money. This is why many web designers and developers sell software, packages of DIY fonts, icons and layers, or ebooks – they offer a product at a fixed price, which introduces the client to the type of work they do.
Examples of services that can be made into products: logo design, website assessment, WordPress template, pamphlets, downloadable PDFs.
2. Focus on a Niche
It may seem counterproductive, but the more specialized your offerings are, the more business you generate. This is why many web developers choose to specialize in a particular niche.
Look at web development services from a client’s point of view. With literally thousands of providers in the marketplace, are you going to choose someone who works for a range of clients, or would you choose a developer who can provide additional insight into the problems unique to your niche? If you own a real estate business, and you found a web designer who specialized in real estate websites, would they not jump to the top of your list?
3. Educate, Don’t Sell
Another way of building trust and attracting potential clients for your web development services is to offer educational material. Most people surf the net because they have a particular problem they want solved, so if you offer web development service solutions in the form of educational articles and tutorials, they come to see you as an expert – someone you can trust.
This is why so many web designers write blogs or record videos where they explain and solve common problems. What can you offer your clients that can help them improve their lives?
If you’re a freelancer or run a web development services business, remember, if you may think you’re selling website development. You’re doing it wrong.
Ed Sable's picture
about the author: Ed Sable
Ed is highly knowledgeable in the design and development of software applications and products and has worked successfully with major companies including Duke Energy, Marriott, JC Penney, Norwest, Medtronics, United Airlines, and others. As part of his role as president, Ed is leading strategic development of new business processes and products, designed to provide leading edge cost-effective systems and solutions for Macrosoft's clients. Ed received his BSEE, MSEE, and Doctorate in EE and Computer Science from Columbia University.