by Ed Sable April 14th, 2015 0 comments

Have you ever heard the saying, before you know where you are going you must first know where you have been? You have to make sure every energy and effort, no matter how small, is well-thought-out and clearly performed. And we must remember that the traditional marketing strategies have their place but the digital marketing world follows a different set of reals so most traditional marketing tactics won’t translate to results. Building a strong foundation is critical and a fruitful digital marketing strategy follows that same principle. 

We live and work in a digital, data-driven world. We said ciao to the industrial revolution a while back, and now we’re in the age of technology. If you have you been asking yourself how you can connect the power of digital from social media to apps and smartphones to tablets, games, and responsive design to name a few.

Before you step into the digital space, make sure you have these bases covered.

Find Your Keywords

Start with a core SEO keyword list. This is a list of five to ten keywords that completely summarize what your business does. Your SEO keywords will also make for brilliant blogging topics too.

Create audience connections with your content  

Your content is more than just blogging material. The idea is to create a bond with your audience so they become buyers and loyalist.

 

Share your business’s story

It works in movies, plays and sales. Story telling has been and is still one of the most lucrative ways to increase sales.

Email Marketing

Email Marketing can be looked at as spam if done the wrong way. A well-built email marketing campaign is very cost effective and an extremely resourceful way of pushing traffic to your website.

So we have generated The Ultimate Guide To Kickstart Your Digital Marketing Strategies, to help you navigate the hysteria.

These digital marketing strategies will help you decipher the digital marketing terrain, and aid you in putting some reason back into your marketing strategy. There are no bells, or whistles. This blog simply wishes to help understand how to use digital marketing to your advantage.

This new realm brings countless chances, and like all fresh opportunities, these new opportunities require first-hand learning experiences and continued education. This new era of marketing requires reassessments and actionable steps that will renovation your tactic to marketing as a whole.

 

Ed Sable's picture
about the author: Ed Sable
Ed is highly knowledgeable in the design and development of software applications and products and has worked successfully with major companies including Duke Energy, Marriott, JC Penney, Norwest, Medtronics, United Airlines, and others. As part of his role as president, Ed is leading strategic development of new business processes and products, designed to provide leading edge cost-effective systems and solutions for Macrosoft's clients. Ed received his BSEE, MSEE, and Doctorate in EE and Computer Science from Columbia University.