Quick Digital Transformation with Digital Advantage Suite (DAS)

In the present CCM world, organisations create, manage, and deliver customer communications across different communication channels like emails, web pages, SMS, printed documents, and fax, etc. Most of the organisations provide customer experience via digital channels.

Inspire Flex is the magic buzz that drives the Digital Advantage Suite (DAS), extending the power of Quadient’s industry-leading Customer Communications Management (CCM) solution. DAS enables businesses create personalized digital communication, enhancing the customer experience by delivering real-time interactions through various digital channels. Dynamic Communications (DC) is an Inspire suit that involves less coding to create mobile and web experiences that transforms customer data into dynamic content.

Digital Advantage Suite (DAS)

DAS is a Digital Services Software Development Kit which offers a stack of libraries, plugins, and widgets to ease the process of developing mobile applications for displaying Inspire customer communications. With HTML5, DAS provides the ability to create responsive and highly personalized web content that are featured in websites and delivered through digital communications platforms like laptops, mobile phones, and tablets.

DAS significantly reduces the overall operation cost and provides more consistent experience for your customer.

Advantages of DAS:

• Accelerates the delivery of business applications.
• Omni channel support (web, mobile, email, SMS, print).
• Supports metadata to access the repository of DC or PDF.
• Manage customer authentication.
• Manage end-to-end data encryption & security.
• Manage metadata to sort, filter, and display content.
• Support email, SMS, web, mobile app push notifications, and in-app messages.
• Reduces the amount of traditional hand coding.

Uses of DAS in CCM industry:

• Cloud Digital Services – DAS distributes customer communications, such as DCs or PDFs, but the resource instance (images, fonts, etc.) is stored in the Quadient Cloud’s Digital Services.

• Push Notifications – DAS will frequently send Push notifications to the customers which keeps them informed about updates and new content. The notifications are designed in Inspire Designer.

• Mobile and Web Application – DAS allows to develop mobile and web application, so it will be helpful for agents and brokers to sell life insurance and health insurance to their customers.

Key Features of DAS

• DAS directly integrates communications into existing digital platforms, to create responsive, personalized mobile and web experiences.
• DAS omni-channel preview facilitates for quickly testing the mobile applications before deployment.
• Multiple channel support in the form of in-app, web, and push notifications, are part of DAS capabilities.
• DAS enables two-way communications, supports 100+ built-in HTML5 component to deliver personalized digital experience.
• Easily provides data transactions across mobile, web and on-premise core systems.
• Provides secure access to digital content as it leverages DAS cloud service with several authentication rights.
• Easy integration with third party applications like geo location specific content and e-signature capabilities for enhanced experience.

Conclusion

DAS is an ideal solution as it transforms customer experience to digital interactions. It is the driving force that uses Inspire Flex and Dynamic Communication for transforming customer service forms, bank statements, insurance policies, alerts, notifications, and many more, to engaging personalized digital experiences. Macrosoft partnership with Quadient has enabled us leverage DAS to simplify the process of transforming customer data into dynamic content. With this we intend to speed up development, send notifications, and deploy secure integrated online and mobile experiences.

By Selvakumar Ganesan | July 19th, 2023 | Quadient Inspire