Which is the right e-Commerce platform for your Business – WooCommerce or Magento 2?

By Jeen P Xavier, Arun Vijayan

Starting an e-Commerce business can seem overwhelming with many factors to consider. Selling products online needs a well-defined e-Commerce platform that supports e-Commerce business which considers various aspects of the business and targets users, and an easy-to-use atmosphere is most important. Streaming the products automatically, trending payment gateways, dynamic shipping options, and charge calculations are important in a good e-commerce platform.

It’s difficult to choose just one platform for the business need and comparing the characteristics of one with the other may leave us confused in many aspects. We have two robust platforms to consider among the well-known, widely used e-commerce platforms – WooCommerce and Magento 2 (now known as Adobe Commerce).

Different characteristic features must be considered when we investigate an e-commerce platform that satisfies our business needs.

Ease of use
Technical Specifications and Features
Sales Features
Marketing Features
Search Engine Optimization
Help and Support from the community

WooCommerce or Magento 2 – Which is the Right E-Commerce Platform for Your Business?

This is a million-dollar question, but to reach a specific answer to the question, ‘Your Business’ needs to be well-defined and specific to find the best suitable platform to serve the purpose.

Are you a Small Business or a Start-up entrepreneur?

If your business has a smaller budget and a less technical skill set to handle, say a beginner one, WooCommerce is the suggested one. It’s a free platform that bind-up with WordPress as a free plugin. Some knowledge in handling WordPress will make life easy with WooCommerce.

It is possible to admit an infinite number of goods in WooCommerce. Since its powerful extension system is based on the WordPress plugin format, it will support nearly all the WordPress themes, with several customization possibilities available. Using the available extensions and plugins, we can choose just about any payment processor we want. There are dozens of free and paid themes available to meet all functional and technical requirements.

WordPress is the best option if your main goal is to market your site with great content. Most marketing features, Google Analytics, and Search Engine Optimization are handled using the available plugins. Apart from the cost of web hosting, creating a store is free. SSL support is included, but you must obtain your certificate.

An e-Commerce website contains many customer information and payment details; optimum security is a top priority. Security features are included with WooCommerce to protect the store from hackers and malware. WooCommerce plugin updates are released whenever new threats are identified to prevent such activities. Additionally, many advanced security plugins are available (free and paid). WooCommerce is limited in its capabilities and may end up paying more of that cost if you opt to give more security features for your store.

Since the e-Commerce functionality is not integrated into WordPress, you need to install the WordPress first and then need to install the free WooCommerce plugin. Although WordPress offers endless possibilities for features and specifications, you’ll need to install each one separately based on the suitability and need. WordPress and WooCommerce provide greater flexibility in managing the store, including the payment side and User-friendliness – so if you are a beginner – WordPress/WooCommerce should be the option you must consider.

Are you a Medium to Big Online Retailer? Is your focus on Increasing E-Commerce Sales?

If you are in a medium to big online market or a retailer, Magento suits you better. An enterprise-level e-commerce platform is best suited for large websites that need advanced features. Magento is a less user-friendly platform than WordPress; you’ll have the potential resources to handle the technical stuff yourself or the budget to outsource to a Magento expert to step in with your requirements.

As WordPress and WooCommerce serve as free platforms, Magento stands as an open-source platform with its free version Magento Community which is widely used. Magento also offers paid versions, called Magento Enterprise and Magento Commerce Cloud, which are designed to support large businesses requiring many technology resources. The e-Commerce features are already built with Magento software, including many useful sales and invaluable parts when you download it. It is a more scalable and robust platform to support large stores and help small stores grow.

Magento provides multi-store capability, multilingual capabilities, intricately adjustable elements, and layered navigation. Suppose you need two websites – and you need to list the same product on both sites with different prices: it’s possible via Magento. So, both websites will have a typical admin panel to manage inventory and sales, making life easy for owners. We can even list products to eBay and Amazon and manage inventory and orders from Magento – keeping this as a centralized platform.

Magento provides more robust security for online stores, with Magento Patches released frequently. The free security scan tool helps you monitor your site, update malware patches and find unauthorized access. Furthermore, you can easily add Magento 2 security extensions to protect your online store better.

Magento 2 is a real winner when it comes to e-Commerce features with advanced security features and a handful of plugins that provides additional support. Even though Magento is free, costs can add up quickly because it’s designed for large sites. So better, performing servers is a must-have for Magento. Also, outsourcing technology and design assistance can affect your budget.

WooCommerce lacks some capabilities that Magento provides without purchasing additional extensions. For example, it supports product reviews, grouped items, wish lists, advanced pricing rules, and product personalization.

Also, the features like elastic search, b2b, multistore, and promotions. And more… comes with Magento out of the box. As Magento has an advantage in terms of functionality, that brings a steeper learning curve.

Final Verdict

You have a lot of options when considering which eCommerce platform to choose. But among them, WordPress and Magento stand at the top due to their user-friendliness, flexibility, and customization friendliness. Both platforms can offer huge support for your online business for sure.

Why choose Macrosoft?

Macrosoft is a 30-year-old technology company with six lines of business in which Web Development Services is considered one of our niche areas. Macrosoft assists businesses all over the world in enhancing the functionality and security of their websites. Whether your business requires hourly, monthly, or after-hours website maintenance, Macrosoft has the knowledge and expertise you need. We know how crucial it is for SMEs to hire a trustworthy WordPress Development Agency to handle maintenance tasks. As a result, our experts are available for website updates and support around the clock.

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By Jeen P Xavier, Arun Vijayan | September 6th, 2022 | Enterprise Services

About the Author


Jeen P Xavier

An adaptable and resourceful Project Manager, and a Certified Scrum Master (CSM) with a demonstrated history of over seventeen years working in the Software Development Life Cycle for diverse technology projects from inception to release. Skilled in Waterfall and agile methodologies, Web Applications, Mobile Applications, and Management. Strong program and project management professional, well versed in the industry standard tools for project management like Microsoft project, JIRA, and a Master of Computer Applications (MCA). Hands on Experience in PHP, MySQL, Apache Solar, Elastic Search, jQuery, Ajax, Magento 2.x, CodeIgnitor, WordPress, GIT, Jenkins, Linux etc.

Arun Vijayan

Arun Vijayan

Arun is Manager of Technical and Digital Solutions at Macrosoft. He has worked with several clients offering solutions in the IoT and RPA domains. He has a Master's degree in Computer Science (MCA) from SRM University. He has four years of expertise in the field of Business Solutions. He has experience with sales and marketing including pitching products and services to closing deals and dealing with international clients. Before joining Macrosoft, he worked at Cubet Techno Labs in Kochi. His passions include fitness, fashion, and travelling.

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