SEO/SEM Specialist

Job Code: MACIN9980

Role: SEO/SEM Specialist

Type of Commute: Remote

Skill Set: SEO, Google Analytics, Search Console, Google Ads, SEMrush, Ahrefs

Desired Industry Experience: 5+ years

Role Description:

Macrosoft Inc. is seeking a highly skilled SEO/SEM Specialist to join our dynamic marketing team. The ideal candidate will be a data-driven individual with a deep understanding of search engine algorithms, optimization techniques, and paid advertising strategies. You will play a pivotal role in enhancing our online visibility, driving targeted traffic, and generating qualified leads.

Desired Skills:

Responsibilities:

SEO

• Conduct in-depth keyword research and competitor analysis to identify optimization opportunities.
• Optimize on-page elements, including title tags, meta descriptions, header tags, and content.
• Build high-quality backlinks to improve domain authority and search engine rankings.
• Implement technical SEO best practices to enhance website structure, speed, and mobile friendliness.
• Monitor and analyze website performance metrics to identify areas for improvement.
• Stay up to date with the latest SEO trends and algorithm updates.
• Collaborate with content and marketing teams to develop SEO-optimized content.

SEM

• Develop and execute effective PPC campaigns across various platforms (Google Ads, Bing Ads, etc.).
• Manage bid strategies, ad copy, and landing pages to optimize campaign performance.
• Track and analyze campaign metrics to measure ROI and identify optimization opportunities.
• Utilize conversion tracking and attribution modeling to measure campaign effectiveness.
• Stay up to date with PPC trends and best practices.

Skills Required:

• Minimum 5 years of experience in SEO and SEM.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency in SEO and SEM tools and analytics platforms (Google Analytics, Search Console, Google Ads, SEMrush, Ahrefs, etc.).
• Excellent data analysis and problem-solving skills.
• Strong project management and organizational abilities.
• Ability to work independently and as part of a team.

Qualifications Required:

• Bachelor’s degree in marketing, Computer Science, or a related field (preferred).
• Google Analytics Individual Qualification (IQ) certification (preferred).
• Google Ads Certification (preferred).

Must-Have Experience:

• Proven track record of improving website rankings and organic traffic.
• Experience conducting comprehensive keyword research and competitor analysis.
• Expertise in on-page and technical SEO optimization.
• Strong understanding of link building strategies.
• Experience managing PPC campaigns and achieving desired KPIs.

Good-to-Have Experience:

• Experience with content management systems (CMS) like WordPress.
• Knowledge of HTML, CSS, and JavaScript.